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Keller: Deep Idols

Counterfeit-Gods-large.jpgOver the last several years there is one book that I continue to read again and again.  It is Tim Keller's Counterfeit Gods: The Empty Promises of Money, Sex, and Power, and the Only Hope that Matters. 


As it pertains to discerning our real issues with money, he calls us to consider more deeply what we genuinely are valuing above God.

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Grace and Deep Idols

...There are “deep idols” within the heart beneath the more concrete and visible “surface idols” that we serve.
Sin in our hearts affects our basic motivational drives so they become idolatrous, “deep idols.” Some people are strongly motivated by a desire for influence and power, while others are more excited by approval and appreciation. Some want emotional and physical comfort more than anything else, while still others want security, the control of their environment. People with the deep idol of power do not mind being unpopular in order to gain influence. People who are most motivated by approval are the opposite—they will gladly lose power and control as long as everyone thinks well of them. Each deep idol—power, approval, comfort, or control—generates a different set of fears and a different set of hopes.

“Surface idols” are things such as money, our spouse, or children, through which our deep idols seek fulfillment. We are often superficial in the analysis of our idol structures. For example, money can be a surface idol that serves to satisfy more foundational impulses. Some people want lots of money as a way to control their world and life. Such people usually don’t spend much money and live very modestly. They keep it all safely saved and invested, so they can feel completely secure in the world. Others want money for access to social circles and to make themselves beautiful and attractive. These people do spend their money on themselves in lavish ways. Other people want money because it gives them so much power over others. In every case, money functions as an idol and yet, because of various deep idols, it results in very different patterns of behavior.

The person using money to serve a deep idol of control will often feel superior to people using money to attain power or social approval. In every case, however, money-idolatry enslaves and distorts lives. Another pastor at my church once counseled a married couple who had severe conflicts over how they handled money. The wife considered the husband a miser. One day the pastor was speaking one-on-one to the husband who was complaining bitterly about what a spendthrift his spouse was. “She is so selfish, spending so much on clothes and appearance!” He saw clearly how her need to look attractive to others influenced her use of money. The pastor then introduced him to the concept of surface and deep idols. “Do you see that by not spending or giving away anything, by socking away every penny, you are being just as selfish? You are ‘spending’ absolutely everything on your need to feel secure, protected, and in control.” Fortunately for the counselor, the man was shocked rather than angered. “I’d never thought of it like that,” he said, and things began to change in the marriage.
This is why idols cannot be dealt with by simply eliminating surface idols like money or sex. We can look at them and say, “I need to de-emphasize this in my life. I must not let this drive me. I will stop it.” Direct appeals like that won’t work, because the deep idols have to be dealt with at the heart level. There is only one way to change at the heart level and that is through faith in the gospel.


Keller, T. (2011). Counterfeit Gods: The Empty Promises of Money, Sex, and Power, and the Only Hope that Matters (pp. 64–66). New York: Riverhead Books.

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